Cognitive Software Group — Loose lips sink AI ships

Mark Bradley
6 min readMar 12, 2021

Cognitive computing is not an IBM “fraud”!

In February, a couple of weeks ago, Dr. Roger Schank castigated IBM. Accusing IBM of “fraud”, Dr Schank asserted “they are not doing “cognitive computing” no matter how many times they say they are”.

Dr Schank has been CEO of Socratic Arts since 2002, is a prolific publisher of articles and books, and formerly holding positions including Professor of Computer Science and Psychology at Yale University and Director of the Yale Artificial Intelligence Project (1974–1989), a visiting professor at the University of Paris VII, Assistant Professor of Linguistics and Computer Science at Stanford University (1968–1973), and research fellow at the Institute for Semantics and Cognition in Switzerland.

What attracted Dr Schank’s ire was a proclamation from an IBM Vice President of Marketing, Ann Rubin, that IBM’s Watson AI platform could “outthink” human brains in areas where finding insights and connections can be difficult due to the abundance of data.

“You can outthink cancer, outthink risk, outthink doubt, outthink competitors if you embrace this idea of cognitive computing,” she apparently said.

Clearly attempting to out-Musk the wildly optimistic predictions of wires embedded in a pigs brain and interacting with a “connected” microchip being nearly on the cusp of the great Singularity, Ms Rubin deserves to be cut, at least, a little bit of slack.

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Mark Bradley

A science graduate of Uni of NSW, I joined IBM Australia in 1981 as a trainee Systems Engineer (software programmer), then management, then AI start-up founder!